How OnLease Grew Qualified Leads by 30% with Just a 5% CPC Increase

More Conversions

More Clicks

Increase in CTR

Client Background & Challenges

OnLease is a Dutch leasing company helping entrepreneurs access business vehicles and equipment without large upfront investments. Their core services include financial lease, operational lease and equipment lease. Their mission: “Get the best deal with the least worry,” while supporting entrepreneurs in preserving working capital.
Despite a strong value proposition, OnLease faced increasing pressure from both niche and mainstream providers. This competitive saturation resulted in:

A sharp rise in cost-per-click (CPC)
Declining lead quality
Wasted ad budget on low-intent, generic traffic.

Key question: How could OnLease increase lead volume while improving targeting precision and ROI in a saturated market?

Our Approach for More Revenue

To address these challenges, we implemented a scalable full-funnel strategy tailored to B2B leasing intent:

Smart Segmentation & Personalization

We segmented audiences by financial profile and lease preferences, using tailored creative that spoke directly to their business challenges and goals. Messaging focused on capital preservation, growth potential, and operational ease.

Performance Max & Search Focus

We concentrated spend on high-intent, low-competition vehicle categories. Search and P. Max campaigns were structured to capture demand at the bottom of the funnel efficiently.

Demand Gen & Retargeting

To build trust and reach early-stage prospects, we launched Demand Generation campaigns with strong creative hooks. We layered this with retargeting strategies to nurture warm leads back into the funnel.

AI-Powered Creative Testing

Using AI tools, we tested over 15 variations of headlines, imagery, and CTA’s. The best-performing combinations led to a +346% increase in conversion value from Demand Gen campaigns.

“The results in Q1 2025 exceeded our expectations, and that’s just what we can measure. A significant number of potential customers now call us directly instead of filling out the form, which means the real impact is even greater than the stats show. The Demand Generation approach not only boosted leads, but also strengthened our brand and trust in the market. We’re reaching the right people, with the right message and it shows.”

CEO OnLease, Roy Oosterlaken